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Jiya Lodaliya
In today’s digital era, LinkedIn is not just a professional networking site; rather it acts as a personal brand and an online resume. The presence of your profile tells about your branding and invites online opportunities!
So, whether you are a job seeker, entrepreneur, or recruiter—maintaining a strong LinkedIn profile is important to build a network, and get job offers as well as better business opportunities.
So, how do you create a strong profile that distinguishes you from others?
How to stand out from other professionals?
The answer lies in how well you optimize your LinkedIn profile so that it gets ranked up on the LinkedIn page and gets into the recommendation section!
In this blog, we will talk about all of these in detail. The blog will cover everything from scratch including what areas and sections you have to focus on and how to optimize your LinkedIn profile to get the expected results.
Step-by-Step Guide to Creating a Powerful LinkedIn Profile
Before getting into the creation of a LinkedIn profile let’s first understand this–
Why Is a Strong LinkedIn Profile Important?
To answer this, let’s imagine a situation. You meet someone at an event, have a great conversation, and exchange names. What’s the first thing they’ll do later?
Check your LinkedIn!
LinkedIn is now your first impression. It’s no more just a resume, rather it’s an introduction to the world – telling who you are, what you do, and why you matter!
Potential clients, employers, and collaborators all look you up here.
So a strong LinkedIn profile isn’t just nice to have; it’s essential. It speaks for you before you even get a chance to.
| Benefits | Why it Matters |
| Increase visibility | Recruiters and clients can find you easily. |
| Builds Credibility | A complete profile showcases expertise and experience. |
| Expands Networking | Networking will help you connect with industry leaders and professionals. |
| Opens Job Opportunities | Companies actively hire through LinkedIn. |
| Personal Branding | Establishes your authority in your field. |
Step-by-Step Guide to Creating a Powerful LinkedIn Profile
Step 1: Choose a Professional Profile Photo
Your profile picture is the first thing that everyone notices. Use high-quality pictures that look professional– more of a headshot picture for more clarity. Your picture shall reflect your confidence and professionalism.
Things to keep in mind:
- Don’t put selfies.
- Always choose formal wear pictures as your profile image.
- Ensure that the background is neutral and has natural light so the image looks good and shows your facial expression.
Step 2: Optimize Your Headline with Keywords
After the profile picture, the second thing that is most important is the Headline that appears right below your name. The headline should contain SEO- Friendly words to help in ranking the profile. Instead of simply stating your job title, make it compelling with keywords.
For Example:
❌ “Marketing Manager”
✅ “Marketing Strategist | SEO Expert | Helping Brands Grow Through Digital Strategies”
Step 3: Write an Attention-Grabbing About Section (Summary)
Your summary should contain a more powerful and personal pitch that highlights who you are, what you do, and your enthusiasm for that particular field.
Tips for Writing a Strong Summary:
- Start your summary with a Strong Hook that defines your expertise
- Use SEO- optimized keywords related to your industry.
- Mention all your achievements, goals, and experience.
- End your summary section by engaging CTA to build connections with others.
Example:
“With over 7 years of experience in digital marketing, I specialize in SEO, content strategy, and brand growth. Passionate about helping businesses scale through innovative marketing solutions. Let’s connect to explore new opportunities!
Step 4: Craft a Detailed Experience Section
Your Experience section should consist of detailed information about your career journey and achievements rather than your responsibilities. It is a very important part of your LinkedIn profile. Every recruiter will review your experience before making any final call. So, instead of just listing your job title and responsibilities, focus on achievements, measurable results, and the impact you made in your job to make your profile stand out.
Example 1: Weak vs. Strong Experience Section
❌ Weak Example:
Marketing Manager | XYZ Company | 2020 – Present
- Handled digital marketing campaigns.
- Managed social media pages.
- Created website content.
✅ Strong Example:
Marketing Manager | XYZ Company | 2020 – Present
- Increased website traffic by 80% through SEO strategies.
- Ran Facebook and Google ads, reducing marketing costs by 35%.
- Launched a social media campaign that got 1 lakh+ engagements in 3 months.
- Managed a ₹10 lakh budget, ensuring high ROI.
Example 2: How to Showcase Achievements for Different Jobs?
Software Engineer | ABC Tech | 2019 – Present
- Created a faster data processing system, cutting loading time by 40%.
- Improved app performance, making it 30% smoother for users.
- Led a team of 5 to develop an AI chatbot that helped customers instantly.
Simple Tips to Improve Your Experience Section
| Tip | Why It Matters |
| Use Action Words (e.g., grew, improved, launched) | Makes your achievements sound strong and impactful. |
| Add Numbers (e.g., increased sales by 50%) | Shows real results and makes your work more impressive. |
| Keep It Short & Clear | Bullet points make it easy to read. Avoid long paragraphs. |
| Use Industry Keywords | Helps recruiters find your profile easily. |
| Focus on Achievements, Not Just Duties | Instead of saying “Handled social media,” say “Increased engagement by 80%.” |
| Highlight Skills & Tools Used | Shows your expertise and makes your profile more detailed. |
Step 5: Add Skills and Endorsements
Although LinkedIn allows you to list up to 50 skills, it is important to add relevant and in-demand skills first. Adding skills will not only improve proficiency but also increase the searchability of your profile. Recruiters may search based on the skills they need for their company, so adding relevant skills will give you the chance to have your profile reflected on their page.
While adding skills, you have to make sure that your industry-specific and in-demand skills are added first. This will give the algorithm a proper understanding of the page.
For example, if you’re in digital marketing; skills like SEO- Optimization, content marketing, and PPC advertising will be more valuable than general skills like “Communication” or “Teamwork” (which recruiters assume you already have).
Note–Along with the skills, mention colleagues and connections for more relatability. This section consists of both hard and soft skills required to showcase your talent and expertise in a particular discipline. SEO-optimised words and skills are also needed so that your page appears on the recruiter’s page when they search for recruits.
Step 6: Get Recommendations from Colleagues & Clients
A recommendation from colleagues or clients increases the trustability and credibility of your page. Recommendations are like written testimonials about your work, ethics, skills, and contributions.
Having 2-3 recommendations on your profile can help you to stand out from others, as a recruiter always checks this section before appointing and making the final call of the recruitment.
| Step | Why It’s Important | Example |
| Ask politely | A polite request increases the chances of getting a positive response. | Hi [Name], I enjoyed working with you on [Project]. Would you be open to writing a short recommendation about our collaboration? |
| Offer to write on in return. | A mutual exchange benefits both parties and makes the request feel less one-sided | I’d be happy to write a recommendation for you as well! Let me know if there’s anything specific you’d like me to highlight. |
| Highlight key contribution | Giving a guideline helps the person focus on what matters most. | If possible, could you mention my role in [Project] and how it helped achieve [Specific Result]? |
Step 7: Customize Your LinkedIn URL
A customized LinkedIn URL makes your profile look more professional and easier to search and it will improve your branding. Instead of using random alphabets, numbers, signs, and symbols use a proper name that looks more professional.
Example:
- Default URL: linkedin.com/in/john-doe-12345xyz
- Optimized URL: linkedin.com/in/johndoe
How to Edit Your LinkedIn URL:
- Click on ‘Me’ → View Profile
- Select ‘Edit public profile & URL’ (on the right side of the page)
- Click ‘Edit your custom URL’ and change it to your preferred name
Step 8: Regularly Share & Engage with Content
Being active on the LinkedIn page is very essential which helps to build new connections and network with people and professionals from different industries. The LinkedIn algorithm favors users who engage regularly, so make sure to:
- Share valuable information in the form of posts, carousels, and poll questions on LinkedIn that help to increase the activity of your page.
- Comment and share relevant posts of your niche and interest among the people and engage with other people’s content in your connection.
- Join LinkedIn groups and discussions and try to connect with more people and engage with like-minded people in your niche.
Start posting insightful content regarding updates and post consistently per week to increase the engagement and activity of your profile.
Conclusion:
LinkedIn page optimization is more than just an online resume because it showcases all the details about you, and your work and helps you create your organic personal brand.
So, start optimizing your page, connect with like-minded people, be active, share your work, and build strong connections to get more business opportunities or job offers.
Take Action Today: Optimize your profile and start networking!
